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Welcome to the Etheridge Group!

Welcome to the Etheridge Group!

Brian and Allyson Etheridge are seasoned REALTOR’s® and multimillion-dollar producer’s with nearly two decades each of experience. Licensed in South Carolina, North Carolina and Florida, they are Global Real Estate Advisors who specialize in the luxury residential and commercial markets. Their keen attention to even the most minor detail and dedication to achieving the best possible outcomes for their clients has resulted in a loyal following and a consistent top-producer status which has allowed them to build their business almost exclusively from referrals. They pride themselves on their high level of integrity and innovation, while always providing white-glove client service. 

For the past nineteen years record-breaking transactions have made The Etheridge Group one of the top-producing and most recognized real estate names in Asheville, Hendersonville and Western North Carolina.  As a team, they co-founded an award-winning real estate firm in Asheville that was acquired by one of the largest regional real estate firms in the Carolinas. In 2019, The Etheridge Group expanded focus to include Hilton Head Island and the surrounding area. In addition, The Etheridge Group has personally closed over 550 transactions with more than $400 million in closed sales volume, while leading teams who have closed more than 3,250 transactions and over $1 billion in closed sales volume. They are a powerhouse in southeast real estate, advising and consulting, from the mountains to the coast, and always prioritize those they serve. 

Whether in the market for a primary residence or a vacation retreat, they are committed to a personalized approach matching your lifestyle goals. They possess a deep market knowledge of the highly desirable communities they serve, and are committed to delivering extraordinary service. You are invited to explore this website. It has the most up-to-date MLS data, tailored to a homebuyer’s needs with the ability to search specific communities and learn in more detail about the amenities and fees.

If you are considering selling, the homes they represent benefit from the worldwide recognition and prestige of the Sotheby’s name and gain exclusive access to highly qualified global clientele. The relationship with leading media outlets increases traffic to the listings and generates exposure. They’re here for you to help sell your home at a scale you just won’t find anywhere else. They will not just put your home on the market, they will get it the attention it deserves.

For those who demand an elevated level of service like none other, partner with The Etheridge Group. Luxury is about lifestyle, not price. It’s about an experience, and when it comes to real estate, experience matters.


Allyson and Brian Etheridge provided unparalleled service to ensure a smooth transition from the seller to the buyer. We were the sellers. The Etheridge’s were the realtors for the buyers. Astoundingly, our movers left after two days before completely moving out our furniture and boxes. The Etheridge family spent the next day helping us pack and move to our new home. Even though the Etheridge’s were not our realtors, they played an Integral part in assisting our move out and the buyers move …
A. Bartlett